A Legacy Built on Passion

we were born from grit and a drive for excellence.

Founded by Simon Poladian, an Armenian immigrant to Canada, our story began in 1979. Over the years, we have grown into a family-run powerhouse, evolving from towing services to manufacturing premium equipment for the heroes who keep our roads safe.

For over 40 years, we’ve been the go-to NRC dealer in North America, providing top-tier, Canadian-built equipment to operators who demand nothing but the best.

Now in our second generation, we continue to thrive as a family business—where the shop floor feels like home, and the people who work here become part of the family.

More Than Trucks,
It’s a Lifestyle

We don’t just sell tow trucks; we support a lifestyle of purpose and resilience.

Our equipment is built to handle the heaviest loads, the toughest recoveries, and the harshest conditions.

At Eagle Towing Equipment, we’re not just about machines. We’re about people—our team, our customers, and the operators on the frontlines.

When you’re part of the Eagle Towing Equipment family, you’re built to last.

Eagle Towing Equipment: Built Different.

CEO Profile

Jack Poladian

As the current CEO of Eagle Towing Equipment, Jack Poladian brings a lifetime of dedication and hands-on experience to the helm of the family-run business.

Jack has been an integral part of the company since officially joining the team in 2014. But his journey began long before that—growing up around the company, he gained a deep appreciation for the towing industry and the critical role it plays in keeping cities moving.

Jack’s leadership is driven by a relentless commitment to quality and innovation. His hands-on approach and extensive technical expertise have propelled Eagle Towing Equipment to new heights, ensuring the company remains a trusted name in premium towing equipment across North America.

Under Jack’s leadership, Eagle Towing Equipment continues to honor its
legacy while embracing the future, combining decades of family expertise with cutting-edge developments in towing technology.

New and Improved

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